Module Code - Title:
AU5011
-
STRATEGIC BUSINESS AND OPERATIONS MANAGEMENT
Year Last Offered:
2024/5
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
To provide candidates from Manufacturing and Service Sectors (including healthcare) with an overview of the strategy process and of operations management from concept to deployment.
Syllabus:
The basic framework and concepts of strategic management in different organisational and environmental contexts. Introduction to strategy, strategic management in practice, strategic analysis, resource competence and strategic capability, stakeholder expectations and organisational purposes, bases of strategic choices and options, strategy evaluation and selection, organisational structure and design, resource allocation and control and managing strategic change e-strategy, policy deployment, metric development.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
1. To introduce candidates to the concepts, theories and techniques of strategic and operations management;
2. To provide the skills and approach necessary to design, deploy and maintain effective strategic management and operations systems;
3. To enable candidates to realistically evaluate strategic management and operations systems;
4. To equip candidates to contribute effectively to the strategy process and operations function from a direct line or staff position.
5. There should be a definite progression, from identifying the strategic objectives to implementation and deployment.
Affective (Attitudes and Values)
None
Psychomotor (Physical Skills)
None
How the Module will be Taught and what will be the Learning Experiences of the Students:
Delivery is a hybrid of traditional distance education and online learning together with a number of face-to-face / on-line tutorials. In addition, there are online discussions moderated by a subject matter expert on elements of each module to reinforce the learning and maximise the benefit of the programme for participants.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
AUA (2007)
Module Study Notes
, AUA
Johnson, J. and Scholes, K. (2005)
Exploring Corporate Strategy, (7th edition)
, London Prentice Hall
Kreitner, R. and Kinicki, A. (1995)
Organisational Behaviour, 3rd ed
, Chicago, IL: Irwin
Gerry Johnson, Kevan Scholes, Richard Whittington ()
Exploring Corporate Strategy, Text and Cases Seventh Edition
,
Gerry Johnson, Kevan Scholes, Richard Whittington ()
Exploring Corporate Strategy, Text and Cases Seventh Edition (Enhanced Media Edition)
,
Other Relevant Texts:
Programme(s) in which this Module is Offered:
SDMNPRTDA - Management Practice
Semester(s) Module is Offered:
Autumn
Spring
Module Leader:
Maeve.OConnell@ul.ie