Module Code - Title:

CS4093 - GAMES FOR GLOBAL MARKETS

Year Last Offered:

2025/6

Hours Per Week:

Lecture

2

Lab

1

Tutorial

1

Other

0

Private

6

Credits

6

Grading Type:

N

Prerequisite Modules:

Rationale and Purpose of the Module:

To examine the processes by which games are developed with a view of global markets, and the considerations needed for successful implementation of the principles.

Syllabus:

General overview of localisation, internationalisation, global markets, phases Culturalisation of game content: why it matters, geopolitical and cultural forces, strategies Software ratings and rating bodies Localisation-friendly development and internationalisation Organising assets, integrating assets Localisation tools and processes Localisation kits, localisation testing

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Describe the concepts of localisation and internationalisation in the global markets. Discuss culturalisation of game content, its geopolitical and cultural forces Appraise the need for culturalisation of game content Examine the different software ratings and rating bodies in the context of games Describe the principles of organising and integrating assets for game development Describe localisation tools and processes in the context of game development

Affective (Attitudes and Values)

Acknowledge the status of games in global markets and the implications for development Acknowledge the need for localisation-friendly development and internationalisation, as well as its principles

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

While the majority of content will be lecture-based, students will be asked to collaborate on assignments and give presentations to help them become articulate. Lectures include case studies from recent projects in game development and student presentations will be focused on narrow aspects of the area, helping the class become knowledgeable on a wide range of specialist topics based on current research.

Research Findings Incorporated in to the Syllabus (If Relevant):

Prime Texts:

Chandler, Heather O'Malley Deming, Stephanie (2011) The Game Localization Handbook , Jones & Bartlett

Other Relevant Texts:

Bondarenko, Nikolaz (2018) How video game localization works and how much it costs in 2018 , Gamasutra; http://www.gamasutra.com/blogs/NikolayBondarenko/20180914/326495/How_video_game_localization_works_and_how_much_it_costs_in_2018.php

Bernal-Merino, M. (2006) On the Translation of Video Games , The Journal of Specialised Translation, Issue 6: 22-36

Bernal-Merino, M. (2007) Challenges in the Translation of Video Games , Tradumática, No 5.

Zhang, Xiaochun. (2012) Censorship and Digital Games Localisation in China. , Meta: journal des traducteurs, 57(2), 338-350.

Programme(s) in which this Module is Offered:

BSCGDEUFA - COMPUTER GAMES DEVELOPMENT

Semester(s) Module is Offered:

Autumn

Module Leader:

Tabea.DeWille@ul.ie