Module Code - Title:
CS4231
-
GRAPHIC DESIGN
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
To introduce students to the principles and practices of two-dimensional graphic design (screen and print) within the context of a process-driven workflow.
Syllabus:
This module provides an introduction to 2D graphic design through the creation of a digital portfolio. This process emphasises organisation, workflow, and design thinking. Visual perception is considered in terms of Gestalt theory. Colour is described in the context of different technical models, but also in terms of psychology and cultural context. Topics include an overview of typography (history, form, function), approaches to page proportion in terms of visual harmony, and digital image types (raster and vector).
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
On successful completion of this module, students will be able to:
1. Identify bitmap and vector graphics; explain where each is appropriately used; recognise file types and their associated applications.
2. Organise a design project using a digital portfolio, with attention to workflow.
3. Arrange graphical elements within a harmonious composition using layers, guides, and other aids.
4. Situate aesthetic and technical choices within both a history of design and contemporary practice.
5. Produce a 2D design with attention to the requirements of screen and print.
Affective (Attitudes and Values)
On successful completion of this module, students will be able to:
1. Critique a 2D design on the basis of colour, typography, shape and form, page layout.
2. Justify design choices in the context of proportion and harmony.
3. Judge the effective display of information in a design context.
4. Reflect on their own design process within historical and contemporary contexts.
Psychomotor (Physical Skills)
On successful completion of this module, students will be able to:
1. Demonstrate competency in using software applications for raster, vector, and page layout design.
2. Organise a 2D design project from concept to delivery, presented as a portfolio.
3. Contribute meaningfully to discussions and critiques of design works by articulating the design principles learned.
4. Modify and refine a project based on external criticism.
How the Module will be Taught and what will be the Learning Experiences of the Students:
This module guides the student through a design project from brief to delivery, with an emphasis on an iterative design workflow. Work is evaluated incrementally as a portfolio is developed. The lectures provide key concepts, define common terms, provide historical background, and present examples of best practice. The labs focus on specific software techniques, allowing students to practice skills. Collaboration is encouraged through sharing of portfolios and peer-critique. Since all milestones are provided at the outset, students are encouraged to work at their own pace and manage their own timeline. The emphasis on design thinking and workflow throughout the module prepares students for the workplace.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Norman, Donald (2013)
The design of everyday things (revised and expanded edition)
, Basic Books
Leborg, Christian (2006)
Visual grammar
, Princeton Architectural Press
Holtzschue, Linda (2011)
Understanding color: An introduction for designers (fourth edition)
, John Wiley & Sons
Bringhurst, Robert. (2016)
The elements of typographic style (version 4.2)
, Hartley & Marks
Other Relevant Texts:
Meggs, Philip B. and Alston W. Purvis (2017)
Meggs' history of graphic design (sixth edition)
, John Wiley & Sons
Programme(s) in which this Module is Offered:
BSMMPTUFA - MUSIC MEDIA AND PERFORMANCE TECHNOLOGY
BSDMDEUFA - DIGITAL MEDIA DESIGN
Semester(s) Module is Offered:
Autumn
Module Leader:
robin.parmar@ul.ie