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Module Code - Title:


Year Last Offered:


Hours Per Week:













Grading Type:


Prerequisite Modules:

Rationale and Purpose of the Module:

The aim of the module is to provide participants with an understanding of both the business planning and consultancy process. Students will act as consultants for existing SMEs. In undertaking the consultancy project, students┬┐ benefit enormously from this experience as they have the opportunity to apply experiential knowledge and concepts learned in the classroom to real-life business situations.


Knowledge is structured in two main sections, Theory and Application of Consultancy. Initially major consulting concepts and models are imparted, following which students work together in groups engaging in experiential learning acting as consultants for an external SME.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Formulate a research proposal for a consultancy report. Complete, analyse and interpret market research to facilitate decision making. Critically evaluate differences between primary and secondary research Develop and present a business strategy for a manufacturing, retail or service idea Clarify the role of a consultant in supporting sustainable enterprise

Affective (Attitudes and Values)

Display understanding of the dynamics of consultancy Demonstrate competence in primary and/or secondary research Give students practical hands-on experience of engaging with a client organisation in a consulting capacity Co-operate with and support team members in completing the business plan/consultancy project Value the steps involved in the analytical and decision┬┐making process necessary in formulating, implementing and controlling a business plan/consultancy project

Psychomotor (Physical Skills)


How the Module will be Taught and what will be the Learning Experiences of the Students:

The module will be taught using interactive lectures and experiential tutorials. The learning experiences will be self-directed module under the supervision of a lecturer. Assessment is 100% project based with students forming groups of 5/6 who develop skills and abilities. Each student group identifies its own learning material, the nature and format of their final document and sets work targets accordingly. The group meets with the lecturer at a minimum of once a week, in order to progress their work at a pace which would allow them to achieve their objectives and are expected to complete a weekly project log. The assessment for this module is divided into group and individual sections to acknowledge both individual and group efforts.

Research Findings Incorporated in to the Syllabus (If Relevant):

Prime Texts:

O Kane, B. (2004) Starting a business in Ireland- A comprehensive guide and directory 5th Edition ,

Other Relevant Texts:

Wickham P.A. (2004) Management Consulting 2nd Edition , Pearson Education Publications

Programme(s) in which this Module is Offered:

Semester - Year to be First Offered:

Spring - 08/09

Module Leader: