Module Code - Title:
JM4052
-
MEDIA CHALLENGES IN THE DIGITAL AGE
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
* To familiarise students with the key contemporary issues in media.
* To give students an overview of the diversity of media contexts.
* To introduce students to a range of media professionals from a range of different contexts and media.
* To enable students to produce an in-depth study of a chosen media context.
Syllabus:
* The course is a seminar module. Each week a practising media professional will come to the University to talk to students about their particular working environment and the key issues facing them as media professionals and their particular organisations in contemporary Ireland.
* The range of seminar speakers will be as wide as possible, representing different media, different contexts (local, regional, national, public, private, voluntary) and different linguistic (Irish language and new allochthonous languages) and cultural environments.
* Students will write a brief synopsis of each of the seminars and will also choose to study one of the media contexts presented in the seminar series in depth in an extended essay.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
On successful completion of this module, students will be able to:
* demonstrate an understanding of the key contemporary issues in the media.
* explain and differentiate the diverse agendas of the media - local, national, print, broadcasting, public, private and voluntary.
* recognise some of the key players in the media.
Affective (Attitudes and Values)
*demonstrate an appreciation of how different media organisations work and how their target audiences and agendas influence their publication/broadcast medium.
* show an understanding of how Public Relations professionals work and how this will impact on society.
Psychomotor (Physical Skills)
N/A
How the Module will be Taught and what will be the Learning Experiences of the Students:
This is a seminar module and the students will learn from the professional experience of the different speakers.
They will get a first-hand insight into how the actual different media organisations work and this will give them a deeper understanding of the diverse strands of the media.
This seminar series will also give students direct access to some of the top professional journalists and help them to select where they want to work - in print, broadcasting or web-based media.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Devereux, E. (2007)
Media Debates: Key Issues and Debates
, Sage
Horgan, J. O'Connor B, and Sheehan H. (2007)
Mapping Irish Media: Critical Explorations
, UCD Press
Sheehan, H (2005)
The continuing story of Irish Television drama: Tracking the Tiger
, Dublin Four Courts
Other Relevant Texts:
Programme(s) in which this Module is Offered:
BAJNMEUFA - JOURNALISM AND NEW MEDIA
BAJDCOUFA - JOURNALISM AND DIGITAL COMMUNICATION
Semester(s) Module is Offered:
Spring
Module Leader:
Kathryn.Hayes@ul.ie