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Module Code - Title:

JM4072 - MULTIPLATFORM JOURNALISM

Year Last Offered:

2025/6

Hours Per Week:

Lecture

3

Lab

0

Tutorial

0

Other

0

Private

7

Credits

6

Grading Type:

N

Prerequisite Modules:

Rationale and Purpose of the Module:

Multi-platform journalism is vital for all journalists to develop the conceptual and production skills in digital storytelling and multiplatform production, such as for online, mobile and social media. In recent years, many media organisations have responded to digital convergence and to growth of the internet by migrating towards a multi-platform approach to production and distribution of content. A multi-platform approach means that new ideas for content are considered in the context of a wide range of distribution possibilities. The reporting, writing and packaging of news for online audiences requires an evaluation and understating of the online media world. The purpose of this module is to introduce students to key principles of sub-editing in the first instance and secondly to facilitate students with the skillset to customise news for different platforms through practical examples. The module will develop students' understanding of the principles of news content editing and introduce students to the skills and practices of copy editing for print and online media (including grammar, punctuation and syntax for news and feature journalism). On completion of the module, graduates will demonstrate professional skills in uploading, editing, publishing digital content, and develop creative and feature news content writing styles. On completion of this module graduates will demonstrate an understanding of the legal and ethical issues in content production and publication. On successful completion of the module graduates will demonstrate advanced writing, researching, interviewing, and production skills suitable for a more convergent journalism. They will demonstrate an ability to create news stories for radio, digital, print and social media audiences.

Syllabus:

This module is designed to develop the practical, technical, and intellectual skills required in contemporary multiplatform journalism. On successful completion of the module, you will demonstrate a knowledge of the importance of news values and techniques, learn how to target your work to a particular audience platform and develop an understanding of the commercial challenges journalism faces. A core feature of the module is an e-portfolio where students produce stories to be presented across multiple media platforms. An emphasis will be placed not just on creating text-based stories but will also include instruction in audio outputs.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

On successful completion of this module, students will be able to: demonstrate an understanding of journalism principles and practices to create news stories for radio, print online and social media platforms. apply theoretical knowledge of emerging trends in news media and technological changes to produce engaging digital stories for online and social media audiences Apply critical thinking and problem-solving abilities to real-time news and feature production.

Affective (Attitudes and Values)

On successful completion of this module, students will be able to: demonstrate an understanding of the significance of journalism and the way it influences and is influenced by the society in which it works. engage confidently in professional and academic communication both orally and through a range of media reporting clearly, autonomously, and competently. develop independent and self-critical approaches to planning and implementing tasks which will lead to undertaking a news piece that addresses significant issues of interest to an audience

Psychomotor (Physical Skills)

On successful completion of this module, students will be able to: operate microphones, and other multimedia recording tools to capture high-quality visual and audio content. use editing software such as Audacity and Canva to curate media content to leverage its use for social media. create platform-specific visual elements, such as infographics or thumbnails. develop multimedia integration such as merging text, audio, and video elements effectively into cohesive storytelling formats use project management tools (e.g., Trello, Slack, or Notion) to work in teams on content creation.

How the Module will be Taught and what will be the Learning Experiences of the Students:

This module is underpinned by a belief in the value of discussion in co-operative professional development. The lecture time will serve to expand your understanding of current multi-mediated industry contexts and the requirements for journalists to be skilled in several areas of multiplatform journalism. Skills that have already been taught will be reviewed with respect to the multiplication of meaning that occurs when the different elements (words, sounds, images) are combined in the multisemiotic environment. The module has a very practical approach, while ensuring that participants gain theoretical insights. The module consists of a three hour lecture. Teaching is delivered via lectures practical workshops and hands-on exercises. The module aims to teach professional practice and focus on developing core journalistic skills across a range of media platforms. There will also be a guest lecturer from industry coming in to speak to students. Learning will also take place through independent study. This will be on group projects, individual assessments, research tasks and preparation for in-class sessions. Managing self-directed learning is a chance to develop strategies for time management, for idea generation and research and creative expression in general. Often learning on the course will also take place in a group context. Team and project-based productions provide opportunities to learn how to collaborate and work together professionally. Feedback will be offered from lecturers, both summative and formative. Students will also critique a range of work from respected journalists. This encourages a critical understanding of journalism production methods. Readings will include the contemporary research findings as well as seminal texts. In combination, these elements are a powerful means of enriching the teaching and learning environment, which has positive implications for the overall learning experience.

Research Findings Incorporated in to the Syllabus (If Relevant):

Prime Texts:

Adams, Sally and Lee-Potter, Emma (2017) Interviewing for Journalists , Routledge
Bradshaw, P. (2018) (2018) The Online Journalism Handbook¿: Skills to Survive and Thrive in the Digital Age , Routledge, London
Gershberg, Z. (2017) "Multiplatform Journalism," . , Encyclopedia of Communication Research Methods
Lugmayr, Artur. and Dal Zotto, Cinzia. (2016) Media Convergence Handbook - Vol. 1 Journalism, Broadcasting, and Social Media Aspects of Convergence , Springer
Ana Gruszynski, Patrícia Damasceno, Gabriela Gruszynski Sanseverino, and Ana da Rosa Bandeira (2016) "NEWSPAPER DESIGN: professional skills from print to multiplatform," , Springer
Harcup, T. (2021) Journalism Principles and Practice , Sage
Marsh, David. (2013) For Who the Bell Tolls , Guardian Faber Publishing
Jones, J. and Salter, L. (2012) Digital Journalism , London:Sage
Layton, R E (2011) diting and News Design: How to Shape the News in Print and Online Journalism. , Palgrave Macmillan, Melbourne.

Other Relevant Texts:

Programme(s) in which this Module is Offered:

BAJDCOUFA - JOURNALISM AND DIGITAL COMMUNICATION

Semester(s) Module is Offered:

Spring

Module Leader:

Kathryn.Hayes@ul.ie