Module Code - Title:
MD6182
-
PROMOTION AND DISSEMINATION FOR SONGWRITERS
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
This module examines best contemporary practice for the promotion and dissemination of the artistic outputs of a singer-songwriter. Through this module students engage with relevant national and international music industry agencies that exemplify best practice in this field.
Syllabus:
This module provides students with an introduction to the key competencies required to practice as a successful, professional songwriter in the contemporary music world. Students are introduced to a range of professional and industry-related aspects of the profession, including music publishing and copyright, artist management and promotion, and funding opportunities and strategies.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
Equip students with range of necessary skills to develop professional songwriting career.
Develop awareness of and confidence engaging with mechanisms of songwriting industry.
Affective (Attitudes and Values)
Demonstrate professional engagement with relevant organisations and processes necessary for songwriting practice.
Psychomotor (Physical Skills)
N/A
How the Module will be Taught and what will be the Learning Experiences of the Students:
This module is taught through a series of weekly lectures and workshops, led by resident Academy faculty and representatives of relevant organisations, including Irish Music Rights Organisation (IMRO), Recording Artists and Performers (RAAP), First Music Contact, and other agencies demonstrating best practice in the field. Lectures and workshops are interactive and designed to deepen students' knowledge of the profession and to develop their confidence and capacity to engage with organisations and organisational processes necessary to the success of their professional careers.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Thomas, K. (2013)
Roles, revenues and responsiblities: the changing nature of being a working musician
, Work and Occupations, 11/2013, 40 (4)
Salo, J. et al (2013)
The Use of Social Media for Artist Marketing: Music Industry Perspectives and Consumer Motivations
, International Journal on Media Management
Leenders, A.A.M. et al (2015)
How are young music artists configuring their media and sales platforms in the digital age?
, Journal of Marketing Management
Timmons, J. (2013)
The musician's journey: crafting your career vision and plan
, Oxford University Press
Mackintosh, H. (2015)
Vevo and the Business of Online Music Video Distribution
, Popular Music and Society
Other Relevant Texts:
Programme(s) in which this Module is Offered:
Semester(s) Module is Offered:
Spring
Module Leader:
stephen.tj.ryan@ul.ie