Page 1 of 1

Module Code - Title:

MG3652 - STRATEGIC MANAGEMENT

Year Last Offered:

2020/1

Hours Per Week:

Lecture

0

Lab

0

Tutorial

0

Other

0

Private

8

Credits

6

Grading Type:

N

Prerequisite Modules:

Rationale and Purpose of the Module:

This module helps students understand the process of strategic management and how it interprets external environmental factors and impacts on the internal dynamics of the organisation. Major objectives of the module are to help students: Understand the key steps in the process of strategic management Apply a number of strategic management techniques to the analysis of the external business environment Differentiate between mission statements, vision, corporate strategy and business objectives Identify the range of competitive strategies available to an organisation.

Syllabus:

Strategic management process; strategic management and strategic change; vision; mission and objectives; analysing the business environment; PEST and SWOT analysis; forecasting the environment; scenario planning; strategy creation; changing strategies; strategic thinking and strategic planning.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

The anticipated learning outcomes are as follows : Students should be able to... -Identify the different stages in the strategic management process and the ways in which strategic planning can benefit the effectiveness of the organisation -Explain the terms vision, mission and objectives -Identify how the business environment can change and its likely impact on the organisation -Recognise why competitive strategies need to change in a dynamic environment

Affective (Attitudes and Values)

Students should be able to: - Complete a PEST and SWOT analysis for their own organisation - Complete a scenario planning exercise - Identify the various stakeholders of the organisation and assess their impact on objectives - Complete an analysis of

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

The module is delivered by a mixture of methods: 1) Formal Lectures 2) Tutorials/Workshops 3) Course Projects

Research Findings Incorporated in to the Syllabus (If Relevant):

N/A

Prime Texts:

Tiernan, S., Morley, M. and E. Foley (2006) Modern Management: Theory and Practice for Irish Students, 3rd ed , Gill and Macmillan
Johnson, G., Scholes, K. and R. Whittington (2008) Exploring Corporate Strategy (8th Edition) , Prentice Hall

Other Relevant Texts:

Sugal-Horm, S. (ed) (2004) The Strategy Reader (3rd Edition) , Open University

Programme(s) in which this Module is Offered:

Semester - Year to be First Offered:

Spring - 08/09

Module Leader:

Niamh.Keely@ul.ie