Module Code - Title:

MG4604 - AIR TRANSPORTATION

Year Last Offered:

2025/6

Hours Per Week:

Lecture

2

Lab

0

Tutorial

1

Other

0

Private

7

Credits

6

Grading Type:

N

Prerequisite Modules:

Rationale and Purpose of the Module:

To provide students with an appreciation and analysis of the air transport industry structure, competition, technical and commercial issues facing companies involved in the sector, complimenting existing knowledge of aeronautical engineering:

Syllabus:

Overview of the international aviation industry including air transport, airports, aerospace manufacturing, maintenance and other aviation services. History of aviation including the development of national and international regulations of civil aviation. The advent of deregulation and liberalization of air transport markets to produce open skies. The characteristics of airline operations, airline costs, passenger demand, marketing strategies and pricing fare policies. The use of gantt charts, bills of material (BOM) and the principles of FIFO within the air transport sector. Air transport in Ireland and the current international air transport industry structure, competition, emerging trends and future prospects

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

- Differentiate between the various sectors of the international aviation industry and appreciate the role played by air transport in the global economy - Explain the traditional methods used to regulate the air transport industry and the main technical and commercial challenges facing the industry - Describe and critically analyse the moves towards deregulation and liberalization and its impact on airline managers - Demonstrate how airlines are affected by direct operating and non operating costs and how airline managers price their service offerings - Recognise, interpret and use Gannt charts, bills of material and the principles of FIFO within the air transport industry - Critically evaluate passenger demand for the airline service and resultant marketing strategies - Discuss and challenge more recent developments such as the emergence of low cost carriers and strategic alliances within the airline industry. -

Affective (Attitudes and Values)

n/a

Psychomotor (Physical Skills)

Demonstrate report writing and presentation skills through completion of the airline assignment

How the Module will be Taught and what will be the Learning Experiences of the Students:

A variety of methods will be used to introduce management to students. - Lectures û formal introduction to course material, 2 hour slot per week - Course Project û an in-semester piece of work - Reading- independent learning comes partly from students directed reading.

Research Findings Incorporated in to the Syllabus (If Relevant):

n/a

Prime Texts:

Doganis (2001) The Airline Business in the 21st Century , Routledge

Tiernan et al (2006) Modern Management , Gill and MacMillan

Other Relevant Texts:

Programme(s) in which this Module is Offered:

Semester(s) Module is Offered:

Module Leader:

siobhan.tiernan@ul.ie