Module Code - Title:
MG4918
-
STRATEGIC MANAGEMENT
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
Prerequisite Modules:
Rationale and Purpose of the Module:
This module addresses the domain of the strategic manager in both the private and public sector. The subject is typically seen as both a foundation and a capstone for a career in general management. Intellectually the academic underpinning comes from the grand theories tradition within strategic management.
Syllabus:
Strategy as a multi perspective discipline. The schools of strategy. The value of strategy. Dimensions of strategic thinking. Measuring strategy. Strategy and environments - external and internal. Positivist and interpretist/cognitive views. Theories of and practice explored in competitive advantage. Strategy under uncertainty. Expectations, purposes and values in organisations. Shareholder analysis and management. Strategic option evaluation strategic change and implementation.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
Identify the dimensions of corporate strategy - process, content and context.
Recognize the theories and application in practice of competitive advantage.
Explore the key concepts and techniques of contemporary strategic analysis, option evaluation and choice to both private and public sector scenarios.
Affective (Attitudes and Values)
Synthesise theories of organizations as both rational profit/welfare maximizing entities and socially constructed experiences.
Value the concepts and framework; reach a comfortable awareness of the ambiguity and paradox inherent in managing strategically.
Psychomotor (Physical Skills)
N/A
How the Module will be Taught and what will be the Learning Experiences of the Students:
The module is delivered by a mixture of methods: 1) Formal Lectures 2) Workshops 3) Course Projects The students learning experience moves through dependant/directed learning based on lectures, texts/papers and audio visual material; through to independent learning sourced from application of material to real strategic issues and encouraged wider reading and reflection.
Research Findings Incorporated in to the Syllabus (If Relevant):
N/A
Prime Texts:
G. Johnson, K. Scholes and R. Whittington (2010)
Exploring Strategy (9th Edition)
, Prentice Hall.
S. Sugal-Horm (ed) (2006)
The Strategy Reader (3rd Edition)
, Open University
M. Hall, R. Freeman and J. Harrison (ed) (2004)
Handbook of Strategic Management
, Oxford University
Other Relevant Texts:
R. Grant (2010)
Contemporary Strategy Analysis
, Blackwell
H. Volberdan and T. Elfring (2001)
Rethinking Strategy
, Sage
Programme(s) in which this Module is Offered:
Semester(s) Module is Offered:
Module Leader:
Maeve.OConnell@ul.ie