The module is the second Strategic Management module on the MBA programme. The general aims and objectives are the same as the preceding module. This module takes the foundations of analysis and choice taken in Corporate Strategic Analysis and focuses more explicitly on issues of strategic implementation and change.

Implementation of corporate strategy. Issues of unitary and m-form structure control and innovation, resource allocation. Theories of firm diversity. Reconciliation of economic and sociological perspectives of realised strategy including competitive dynamics and new institutionalism. Organisational effectiveness. Strategic control. Strategy and innovation. Strategic alliances. Management of mergers and acquisitions. Corporate social responsibility.

Identify the dimensions of corporate strategy implementation - process, content and context. Recognize implementation role in competitive advantage. Operationalize major concepts and techniques of contemporary strategy implementation, option evaluation and choice to both private and public sector scenarios.

Synthesise theories of organizations as both rational profit/welfare maximizing entities and socially constructed experiences. Relating ideas in a) to reach an awareness of the ambiguity and paradox inherent in managing strategically.

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The module is delivered by a mixture of methods: 1) Formal Lectures 2) Workshops 3) Course Projects The students learning experience moves through dependant/directed learning based on lectures, texts/papers and audio visual material; through to independent learning sourced from application of material to real strategic implementation issues and encouraged wider reading and reflection. Graduate attributes will be developed in the following ways: Knowledgeable: Students will gain a deep knowledge of through practical examples, coursework and in-class groupwork; Proactive: Students are expected to be proactive in their own learning through independent study and self-directed learning; Responsible: Students will develop a sense of responsibility through class discussions on various ethical issues; Collaborative: Students will be required to participate in class discussions and group work; Articulate: Students will become articulate in expressing advice through the use of in-class discussions, presentations and written coursework