Module Code - Title:
MG6032
-
GLOBAL BUSINESS STRATEGY
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
Prerequisite Modules:
Rationale and Purpose of the Module:
This module is concerned with the global strategic management of organizations in a worldwide domain. M with all strategy modules it is both a capstone and a foundation for a successful management career in global enterprises both in the profit and not-for-profit sectors. The central theme is the development and implementation of strategic initiatives to foster survival and growth in increasingly complex world environments. The ability to think and act strategically is an absolute requirement for top international managers.
Syllabus:
The multi perspective nature of strategy, strategy dimensions and processes as applied to global business, key theories and principles underpinning international strategy, understanding the global business environment (Market Segmentation, Strategic Group Analyses, Five Forces, Industry evolution, International Product Life Cycle, International Risk identification and Management), Market Entry and Internationalisation Strategies, Stmcturing, managing and contmlling international organisations, Global Change Management, Corporate Social Responsibility, Sustainability and international strategy.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
Understanding of the key international strategy issues, relevant theories and techinques
Ability to analyse the current global industry and macro-environment, identify strategic implications for organisations and formulate valid conclusions and recommendations regarding how the organisations should be managed.
Evaluation of the strategic options available to organisations when strncturing internationally, managing change and modes of market entry, whilst acquiring suitable awareness of their inherent rationales, processes, advantages and risks.
Understanding of the concepts of the issues of Corporate Social Responsibility and sustainability and their implications for international corporate strategy.
Affective (Attitudes and Values)
Instilling of a critical, analytical, flexible and creative strategic mindset.
Psychomotor (Physical Skills)
N/A
How the Module will be Taught and what will be the Learning Experiences of the Students:
The module is delivered through a combination of Formal Lectures; Tutorials/Workshops and Course Projects. The student's learning experience moves through dependant/dirccted learning based on lectures, tutorials, texts/papers audio visual material; through to independent learning sourced from application of material to real global strategic issues and encouraged wider reading and reflection.
Research Findings Incorporated in to the Syllabus (If Relevant):
Outcomes of international organisational co-ordination and change management research will be utilised.
Prime Texts:
Mellahi, K., Frynas, J. G. and Fiulay, P. (2005)
Global Strategic Management
, UK: Oxford University Press
Yip, G. S. (2008)
Total Global Strategy: Managing for Worldwide Competitive Advantage, Englewood Cliffs
, N.J.: Prentice Hall
Johnson, G., Scholes, K. and Whittington, R. (2008)
Exploring Corporate Strategy. Text and Cases
, Harlow: Financial Times Prentice Hall
Other Relevant Texts:
Bartlett, C. A., Ghoshal, S. and Birkinshaw, J. (2007)
Transnational Management
, UK, McGrath Hill
Hitt, M. A., Ireland, D. R. and Hoskisson, R. E. (2008)
Strategic Management:
Competitiveness and Globalization, Concepts and Cases
, SouthWestern College
Rugman, A. M. and Brewer, T. L. eds. (2006)
The Oxford Handbook of International Business
, UK, Oxford University Press
Lane, H. W., Maznevski, M., Mendenhall, M. E. and McNett, J. (eds) ()
Handbook of Global Management: A Guide to Managing Complexity
, Blackwell Publishing
()
Web, Podcasts, journals and audio-visual material will be used as appropriate.
,
Programme(s) in which this Module is Offered:
Semester(s) Module is Offered:
Module Leader:
mary.hausfeld@ul.ie