This module is a core module for the MSc in Business Analytics.

The emergence of the network economy has drastically changed management. Some traditional management strategies are now completely outdated, others have been deeply transformed, and new digital management strategies are continuously emerging based on the unprecedented access to vast amounts of data about products, firms, and consumer behaviour. This big data phenomenon is now encroaching on core business activities such as new product design, operations, marketing and sales. Our goal in this module is to discuss the new business models that are emerging based on the exploitation of the data resource. This course will change the way you think about data and its role in business. Increasingly, decision-makers and systems rely on, analytical techniques, intelligent technology to analyse data systematically to improve decision-making. In many cases, automating analytical and decision-making processes is necessary because of the volume of data and the speed with which new data are generated. We will examine how data analysis technologies can be used to improve decision-making and the changing nature of decision making in an organisational context.

1. Investigate the changing sources of data that arise in a network economy. 2. Identify the changing role of data in decision making. 3. Develop an understanding of the changing nature of decision making that arises with the use of extensive analytical techniques. 4. Understand the management challenges that result from the adoption of analytical process.

1. Appreciate the opportunities and chasllenges associated with the data resource. 2. Develop an understanding of the ethical issues that arise as a result of analytical decision making.

N/A

The module will be delivered through a mix of lectures and tutorials to examine how data analysis technologies can be used to improve decision-making and the changing nature of decision making in an organisational context. The module speaks to the graduate attributes of knowledgeable, articulate and responsible in particular as the emergence of the network economy has drastically changed management. Some traditional management strategies are now completely outdated, others have been deeply transformed, and new digital management strategies are continuously emerging based on the unprecedented access to vast amounts of data about products, firms, and consumer behaviour.