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Module Code - Title:

MN6022 - STRATEGY FORMULATION AND IMPLEMENTATION

Year Last Offered:

2025/6

Hours Per Week:

Lecture

2

Lab

0

Tutorial

1

Other

0

Private

0

Credits

6

Grading Type:

Prerequisite Modules:

Rationale and Purpose of the Module:

Social science research has recently developed along the lines that projects are critical components to the successful delivery of organisational goals and objectives.This module provides students with a detailed understanding of the foundation principles of strategic management, with a specific focus on using projects as a framework for implementation. It is an update to the existing module used on the Masters in Project Management. Its purpose is: 1. To develop an appreciation for the three key tenets and foundation concepts of strategic management, namely understanding the strategic position of an organisation, making strategic choices for the future and managing strategy into action. 2. To explore how project strategy should be linked, developed and integrated within corporate strategic frameworks to ensure the organisation's project portfolio is appropriate to its strategic needs 3. To develop an appropriate strategy for individual projects to ensure they are executed successfully

Syllabus:

Governance of organisations, strategy and governance, levels of and perspectives on strategy, strategy and operations, building and sustaining competitive advantage, components of strategic management, the strategic environment (PESTLE, competitive forces and strength/weaknesses),capability of the firm, resources and competencies, value chain, competitive analysis, opportunities/threats, aspects of culture (stakeholders, ethics, culture), identifying SBUs, winning and sustaining competitive advantage, different growth strategies for oganisations, ten strategy schools, organisational configuration (structure, processes and control), internal/external relationships, resourcing strategies, linking projects to strategy, role of the project manager in formulating and implementing strategy, business management, practices and techniques for linking projects to strategy, governance of projects, definitions of portfolios and programmes, success criteria and success factors for projects, the 7 forces model, the project excellent model, the 9 schools of project management, components of project strategy.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Identify the role of strategy and strategic management in the management of organisations Explain how strategy is developed taking account of the organisations environment, its capability and access to resources, to meet the needs of all the interested stakeholders Formulate and evaluate strategic options in an organisation Construct plans for implementing strategy, maximising the chance of success Explain how project strategy should be linked to organisational strategy Formulate a strategy for the implementation of a project.

Affective (Attitudes and Values)

Justify the importance of strategy development to organisational success Accept the importance of communicating vision and mission to win the support of senior management and to motivate staff.

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

Synchronous and asynchronous methods will be used to deliver the module. Students will attend a series of lectures and tutorials and will be required to undertake tutorial exercises, tutorial tests and written assessment work as required through the semester. Students will learn the fundamental principles necessary to formulate and implement organisational strategy through projects to achieve organisational competitive advantage in line with organisational governance best practice. Students will understand the strategic approaches necessary in formulating strategy and the tools and techniques that can be applied to implement strategy.

Research Findings Incorporated in to the Syllabus (If Relevant):

N/A

Prime Texts:

Johnson, G., Scholes, K. and Whittington, R. (2008) Exploring Corporate Strategy: Text and Cases, 8th edition , Financial Times/Prentice Hall, London.
Morris, P.W.G. and Jamieson, A. (2004) Translating Corporate Strategy into Project Strategy: Realizing Corporate Strategy through Project Management. , Project Management Institute, Newtown Square

Other Relevant Texts:

Mintzberg, H. (1994) The Rise and Fall of Strategic Planning , Prentice Hall, London.
Mintzberg, H., Ahlstrand, B, and Lampel, J.B. (2005) Strategy Safari: The Complete Guide Through The Wilds Of Strategic Management , Financial Times/Prentice Hall, London.
Mintzberg, H., Ahlstrand, B. and Lampel, J.B. (2005) Strategy Bites Back: It is far more and less than you ever imagine , Financial Times/Prentice Hall, London.
Porter, M.E. (2004) Competitive Strategy: Techniques for Analyzing Industries and Competitors, new edition , Free Press, New York.
Porter, M.E. (2004) Competitive Advantage: Creating and Sustaining Superior Performance, new edition , Free Press, New York.
Shenhar, A.J., Milosevic, D., Dvir, D and Thamain, H. (2007) Linking Project Management to Business Strategy , Project Management Institute, Newtown Square.

Programme(s) in which this Module is Offered:

Semester(s) Module is Offered:

Module Leader:

eamonn.kelly@ul.ie