This module focuses on the skills and knowledge required to establish and grow a new venture and examines the key success factors in creating a business which has an international market focus.

This module develops the analytical and conceptual skills required to establish a new innovative venture. In broad terms, the module will focus on a feasibility analysis which involves undertaking activities that will determine whether one should go forward with an opportunity. The feasibility analysis forces students to: undertake field research; develop and think critically about business concepts; answer fundamental questions about strategic, marketing, financial, operational, and human resource issues about business concepts; and then reach a decision about going forward to start the businesses that are proposed. The topics for this module include: Identification of skills and behavioural characteristics of entrepreneurs; Understanding the entrepreneurial environment; Recognising opportunities; Feasibility studies for establishing the viability of a new venture; Developing a comprehensive business model; The Importance of business planning; Presenting the feasibility study/business plan with confidence; Exit Mechanisms and avoiding business failure; and Ethics and entrepreneurship.

Comprehend the characteristics and traits of an entrepreneur. Understand how to recognise opportunities. Understand how market research is conducted for new ventures. Identifr and assess the elements of a feasibility study. Analyse the various support structures for entrepreneurship.

Increased self awareness of entrepreneurial capabilities. Enhanced opportunity recognition skills. Developed analytical, critical thinking and decision making skills.

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Experience presenting to a panel of experts the feasibility of their innovative venture. Experience the questioning of a panel of experts about the feasibility of their business idea.

Capable of conducting marketing research. Understand how to examine one's competitors in the market place Research government documentation outlining developments in industry sectors and changes that might affect their business.