Module Code - Title:

MP6051 - MANAGING CREATIVITY AND INNOVATION

Year Last Offered:

2025/6

Hours Per Week:

Lecture

2

Lab

0

Tutorial

1

Other

0

Private

0

Credits

6

Grading Type:

Prerequisite Modules:

Rationale and Purpose of the Module:

To give students an appreciation of the process and application of creativity and innovation as they apply to entrepreneurship and Small and Medium Size Enterprises (SMEs).

Syllabus:

This module commences with an introduction to the nature and development of innovation and the role of innovation in economic development, which in turn leads to an exploration of creativity, innovation typologies, phases in innovation and organising for new product development. Following from this the issues and theories of both creativity and systematic innovation are examined and related to the organisational context. This in turn leads to an exploration of innovation and its strategic importance in light of product strategy and new product development (NPD) examining NPD networks, project management and innovation models and theories, and innovative constraints inherent to SME's. In addition this course examines the nature and significance of intraprencurship and its effective strategic implementation in enterprises, focusing on effective new venture management in a corporate context.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Understand the strategic importance of innovation, creativity and new product/service development processes and structures in business Appreciate the steps involved in developing new products from idea generation to market launch Examine the nature and development of intrapreneurship and the acquisition of support and resources in managing the venture-parent relationship.

Affective (Attitudes and Values)

Understand the significance of creativity and innovation in organisational renewal. Have increased self awareness of creative and innovative capabilities. Recognise and further develop their opportunity recognition skills. Develop analytical, critical thinking and decision making skills.

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

N/A

Research Findings Incorporated in to the Syllabus (If Relevant):

N/A

Prime Texts:

Trott, Paul (2012) Innovation Management and New Product Development, 5th Edition , Financial Times, Prentice Hall, London.

Other Relevant Texts:

Goffm, Keith and Mitchell, Rick (2010) Innovation Management. 2nd Edition. , London. Palgrave Macmillan.

Isaksen, Scott and Tidd, Joe (2010) Meeting the Innovation Challenge. , Sussex, England, John Wiley and Sons Ltd.

Tidd, Joe and Bessant, John (2009) Managing Innovation, 4th edition , Sussex, England, John Wiley and Sons Ltd.

Ahnred, Pervaiz K. and Shepherd, Charles D. (2010) Innovation Management: Context, Strategies, Systems and Processes , Financial Times, Prentice Hall, London.

Programme(s) in which this Module is Offered:

Semester(s) Module is Offered:

Module Leader:

michele.odwyer@ul.ie