Module Code - Title:
PD6012
-
IDEATION AND REPRESENTATION
Year Last Offered:
2023/4
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
This module will introduce students from multidisciplinary backgrounds to key concepts in design, from ideation to concept development. The purpose of this module is to provide skills in fundamental design methodologies and techniques, and to promote students' exploration of these topics through project-based practice in the design studio context.
Syllabus:
This module is centered around developing skills of ideation and concept development. Students will interpret and utilise research findings from the Design guide/specification in the design process; conduct idea generation using creative methodologies; identify and develop conceptual solutions; collaborate with fellow students and tutors in development of multidisciplinary outputs.
Ideation methods:
• Creativity and idea generation techniques
• Representation
• Communication
• Analysis
• Synthesis
Concept development methods
• Embodiment techniques
• Concept testing and Validation
• Analysis
• Synthesis
• Concept proofing
• CAD for design
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
On completion of this programme students will be able to:
• Gain awareness of, and be able to generate ideas from first principles following the design guide/specification recommendations.
• Demonstrate an understanding of designing within constraints (design guide/specification).
• Critically consider current perspectives on idea generation and utilise development tools in creative design thinking.
• Propose incremental and strategic solutions in a broad approach with a deep and empathetic understanding of the 'user needs'.
• Bring a depth of understanding to idea generation and propose solutions that enhance our interaction and experience in a human-centred design approach.
Affective (Attitudes and Values)
On completion of this programme students will be able to:
• Engage in critical creative and design thinking methods in studio practice with an emphasis on developing and implementing innovative solutions.
• Engage in critical, constructive dialogues, through openly sharing insights and findings to promote a shared studio learning environment.
Psychomotor (Physical Skills)
NA
How the Module will be Taught and what will be the Learning Experiences of the Students:
The module is taught through design studio methods where tutors will engage directly with students to build an understanding of creative methods and processes. The students will be taught through individual and group projects in an open studio environment.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Hanington, B. & Martin, B. (2012)
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
, Rockport Publishers
Jordan, P. (2010)
Designing Pleasurable Products: An Intro to the New Human factors
, Taylor and Francis.
Lidwell, W., Holden, K. & Butler, J. (2015)
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
, Rockport Publishers
Lidwell, W. (2015)
The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers
, Rockport Publishers
Moggridge, B. (2007)
Designing Interactions
, MIT Press
Norman, D. (2005)
Emotional Design: Why We Love (or Hate) Everyday Things
, Basic Books
Norman, D (2013)
The Design of Everyday Things
, Basic Books
Snyder, C. (2003)
Paper Prototyping the Fast and Easy Way to Design and Refine User Interfaces
, Morgan Kaufman publishers
Ulrich, K., & Eppinger, S. (2016)
Product Design and Development
, McGraw Hill
Other Relevant Texts:
Programme(s) in which this Module is Offered:
Semester - Year to be First Offered:
Module Leader:
Louise.Kiernan@ul.ie