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Module Code - Title:

PT6024 - SALES AND OPERATIONS PLANNING

Year Last Offered:

2024/5

Hours Per Week:

Lecture

2

Lab

2

Tutorial

0

Other

2

Private

4

Credits

6

Grading Type:

N

Prerequisite Modules:

Rationale and Purpose of the Module:

Integrated Business Planning has evolved over the last 20 years from it's beginnings of Sales & Operations Planning (S&OP), where it was a purely operations process, focusing on balancing demand and supply, to today, where it sits at the heart of the business, enabling key decisions to be made that influence the future direction of the Enterprise Supply Chain and the realisation of the firms Operational and Strategic objectives. These techniques will be applied to their own or case study firms in order to identify both the short term benefits of and effective S&OP implementation and the challenge of sustaining these improvements within the firm for the long term. Where possible the challenge of S&OP deployment will be examined for both industry and service type organisations.

Syllabus:

This online and interactive module covers the method to achieve Integrated Business Planning from deploying an advanced Sales and Operations Planning (S&OP) process with a supply chain. This module will provide an understanding of the role of the S&OP process in matching plans throughout the business to the latest information inside and outside of the organisation, thus ensuring one agenda, with one set of priorities, and managed through one integrated set of figures. The course will describe the model for a traditional business and showing how it is adapted for service based firms and global and regional structures with multiple business units and sites. This S&OP Module will highlight the role of executives and senior managers in leading the supporting processes and decision making activities with focus on understanding the consequent Performance Outcomes. S&OP Introduction-Definitions, History and motivation of this subject area - Role of S&OP in a Competitive Business Environment. Performance Objectives- Define the KPIs for the S&OP Process: eg. Sales Order On time and Full (OTIF), Order Fulfillment Cycle Time, Inventory Turns, Revenue to Plan, Gross Margin to Plan Decision making People- Obtaining organisation support and commitment to the process and effective inter disciplinary teamwork. Demand Modelling- Using the appropriate tools to achieve a better understanding and visibility of the market demand patterns. Demand Supply Matching - Using he appropriate tools in deploying an effective process identify and resolve mismatch situations in Supply and Demand as early as possible. S&OP Decision Support - Understanding and using the appropriate technical tools, models and techniques resolve problematic scenarios. S&OP Improvement - The performance improvement of S&OP by devising effective solutions to the identified opportunities and issues. S&OP Case Studies - Use S&OP Case studies to provide insight to a range of potential decision scenarios.

Learning Outcomes:

Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)

Understand the key priniciples of effective S&OP Deployment in relation to People, Process, decision making and performance. • Connect the relationship between Supply Chain and marketing, finance, operations, engineering, logistics, inventory and transportation; • Understand the S&OP process and identify the enablers and constraints of an effective process; • Identify the KPI in the S&OP process and how to leverage them to support process optimisations; • Use data to make better choices in supply chain decision making and reduce the influence of bias, influence and perception; • Devise an improvement plan for the organisations S&OP process.

Affective (Attitudes and Values)

N/A

Psychomotor (Physical Skills)

N/A

How the Module will be Taught and what will be the Learning Experiences of the Students:

This module will deployed online using the decision support models from the prior research of the Enterprise Research Centre.

Research Findings Incorporated in to the Syllabus (If Relevant):

Prime Texts:

George E. Palmatier and Colleen Crum (2003) Enterprise Sales and Operations Planning , Oliver Wight
Tom Wallace & Bob Stahl (2006) Sales & Operations Planning: The Executive's Guide , TF Wallace & Co

Other Relevant Texts:

Programme(s) in which this Module is Offered:

Semester(s) Module is Offered:

Spring

Module Leader:

michael.hennessy@ul.ie