Module Code - Title:
TW4001
-
DIGITAL MEDIA AND COMMUNICATION
Year Last Offered:
2025/6
Hours Per Week:
Grading Type:
N
Prerequisite Modules:
Rationale and Purpose of the Module:
This module will be a core module on the BA in Journalism and Digital Communications and core on the Digital Culture and Communications stream on the BA Arts and BSc in Social Sciences. It introduces students to key concepts relating to digital media and communication, while also developing practical and analytical skills.
Syllabus:
Introduction to digital media and communication.
The development of computer media.
The influence of technology on cognition, communication, and work.
Case studies will consider the influences, consequences and interrelationship of media and communication, including examples from the world of work, education, video games, social media, and ubiquitous computing.
Students will develop digital content through practical exercises in labs.
Learning Outcomes:
Cognitive (Knowledge, Understanding, Application, Analysis, Evaluation, Synthesis)
On successful completion of this module, students will be able to:
* Assess the influence of technology on human activities, identity, cognition, communication, and work.
* Compare and contrast case studies focussed on particular technologies and media.
* Critically evaluate the relationship between technology and human development.
* Assess the quality and reliability of various types of digital media resources.
Affective (Attitudes and Values)
On successful completion of this module, students will be able to:
* Recognise the ubiquitous influence of technology on cognition, work, and communication.
Psychomotor (Physical Skills)
How the Module will be Taught and what will be the Learning Experiences of the Students:
Lectures discuss theories of digital media and communication, and encourage students to reflexively explore their use of technology. Labs focus on developing practical content development skills.
Research Findings Incorporated in to the Syllabus (If Relevant):
Prime Texts:
Lievrouw, L. A. and Loader, B. D. (2021)
Routledge Handbook of Digital Media and Communication
, Routledge
Lindgren, S. (2021)
Digital Media and Society
, Sage
Other Relevant Texts:
Balbi, G. and Magaudda, P (2018)
A History of Digital Media: An Intermedia and Global Perspective
, Routledge
Programme(s) in which this Module is Offered:
BAULARUFA - ARTS
BAJDCOUFA - JOURNALISM AND DIGITAL COMMUNICATION
BSSOSCUFA - SOCIAL SCIENCES
Semester(s) Module is Offered:
Autumn
Module Leader:
Elaine.Walsh@ul.ie